When sisters Emma Cronin and Fiona Pearse read about UK retailer Aurora Fashions delivering an online shopping order within 16 minutes, they thought "we can beat that".
The logistics and transport entrepreneurs think their new business Want It Now probably holds the new world record with a delivery time of seven minutes earlier this year. That's how long it took from the time a customer ordered glasses frames from Sneaking Duck to the delivery via bicycle courier to an address nearby in the Sydney CBD.
"We're in the business of instant gratification," says Pearse.
The Want It Now service partners with retailers to offer three-hour delivery, with guaranteed delivery slots, twilight delivery and a countdown service online and on smartphone apps so that the consumer knows exactly when the courier will arrive. It also offers the same easy pick-up service at a low price point for returns.