BRW - 6 Key trends every retailer needs to know

Thursday, 29 November, 2012

INSTANT GRATIFICATION
So long as the price is right, there is one clear way for Australian retailers to compete with their international counterparts – fast delivery and easy returns.
Last week fashion retailer Cue, which famously manufactures all its clothing in Australia, announced a partnership with Want It Now. It is thought this deal makes Cue the first bricks and mortar retailer in Australia to offer evening delivery and three-hour delivery for orders from its online store, albeit only in Sydney for the time being.
The service lets Cue customers book their delivery slot for the same day or up to five days in advance and gives them access to the Track’n Trace app that lets them track the progress of the courier. "This is a bold move, which not only puts Cue ahead of its fellow fashion brands but ahead of online retailers,"Cue chief executive David Kesby says. The Want It Now service, a division of Mail Call Couriers, is used by more than 60 retailers, mostly e-commerce companies.